Tulip issues first Corporate Responsibility report

30/01/12

Tulip has issued its first annual Corporate Responsibility report, which demonstrates our commitments to our people, the environment and our community.

As one of the UK’s leading food businesses we do everything possible to make a positive contribution and ‘grow responsibly’. We already take our responsibility to our communities, the wellbeing of colleagues and our impact on the environment very seriously and this report sets out our 2012 targets and how we will commit to them throughout the year.

Click here to be redirected to our Corporate Social Responsibility page, where you can download the 2012 report.

Danepak launches 'Mornings made better' campaign

09/01/12

Danepak, the UK’s best known bacon brand*, is launching a 360-degree campaign around the theme of morning – after all, it is the biggest bacon opportunity of the day.

The “Mornings Made Better” campaign, by Bray Leino, launches on January 9th and inherently links the Danepak brand with breakfast by featuring an idyllic English village named Morning, a slightly strange place where the pyjama-clad residents take the business of breakfast extremely seriously.

The campaign’s television commercial will be released in 10, 30 and 40 second executions across a broad channel mix and will be complemented by radio, a new ‘Morning’ website, new packaging and new livery across Danepak’s truck fleet.

Commenting on the new campaign, Rob Stroud, Danepak Brand Controller said: “We have been talking to our consumers to understand what they really want from Danepak, and through our new campaign and packaging we believe we can deliver  on their expectations, enhancing their experience of our brand both in-store and at home”.

Kate Cox, Agency Managing Director of Bray Leino (part of the mission tm), commented: “We’re really excited about the launch of the new campaign to drive Danepak’s prominence in the bacon category, making Danepak bacon synonymous with a great morning. We have a fantastic partnership with Tulip and this campaign has been a great team effort from strategy through to final execution.”

To visit the new Danepak website, click here.

*The most well- known bacon brand in the bacon category (Based on Spontaneous brand recall- T-Poll brand tracking 2010)

Tulip Ltd adds to its operation

30/11/11

Tulip Ltd has successfully exchanged contracts regarding the purchase of the shares of the Parkam Foods, Trophy Foods and Freshway Foods businesses and the business of Tranfoods for an undisclosed sum.

The deal will further strengthen Tulip’s position as the UK’s leading supplier of Pork, Cooked Meats, Bacon and Sausage products to the retail and food service sectors whilst providing the opportunity to gain entry to new Beef and Poultry markets, as well as adding sandwich and sandwich filler production to its existing product portfolio.

Steve Murrells, CEO Tulip Ltd explains; “The deal to buy the companies further strengthens our position as the UK’s leading supplier in our existing categories and at the same time affords us the opportunity to enter new sectors.

“The purchase is a clear signal of our intent to further develop the Tulip business through acquisitive and organic growth.

“We will now be working closely with the companies’ management teams to ensure their smooth transition into the Tulip Group and I am looking forward to the exciting opportunities that the purchase will provide.”

The companies employ around 736 people across Parkam Foods, Tranfoods, Trophy Foods and Freshway Foods and currently supply a range of Beef, Poultry and Pork products as well as sandwich and sandwich fillers to the UK’s retail and food service sectors.

ENDS – November 2011

For further information please contact Ken Wallace on 07966 139797.

The Fuller Flavoured Sausage Company A bigger bang in every bite

01/09/11

Introducing The Fuller Flavoured Sausage Company a succulent new brand of superior sausages from British meat manufacturer Tulip Ltd.

It’s all about taste….The Fuller Flavoured Sausage Company spent time researching what people really want in a sausage; the answer every time was taste. The result is a collection of premium 80% meat sausages, made using only freshly ground spices and a deeper crusted breadcrumb that delivers a depth of flavour, meatiness and succulence.

The mouth-watering range of five varieties; Pork, Cumberland, Toulouse, Thai Spice and Sweet Chilli is made using only British farmed meat and fresh herbs and freshly ground spices . Telle cherry peppercorns from the Malabar Coast, India and Anglesey sea salt are among the list of superior ingredients sourced for their intense flavour and distinctive taste.

Celebrity foodie and MasterChef winner, Matt Dawson appears as the face of the brand, a genuine foodie with an appetite for great tasting food. He has played an integral role in helping develop this delicious brand of bangers.

Fuller Flavoured ingredients: herbs and spices:

Pork:                  white pepper, nutmeg, coriander
Sweet Chilli:    cayenne, red bell pepper, garlic, chilli flakes, coriander
Thai:                 ginger, garlic, lime leaf, coconut milk
Toulouse:        smoked bacon, parsley, sage, fennel, mace, nutmeg

Visit The Fuller Flavoured Sausage Company’s website – www.thefullerflavouredsausageco.co.uk

Return to the Small Screen Spells Sizzling Sales for Danepak

12/01/11

Internationally renowned pork giant Danepak has seen sales soar by 11.3%* after re-focusing its marketing activities during 2010.

After being absent from our screens for over 8 years, Danepak’s sales increase is testament to the success of its new television advertising campaign, which went live in Spring 2010. Central to the campaign is a 30 second ad, created by Bray Leino, that features a bacon lover indulging in a range of 'Perfekt Moments'.

Sophie Colquhoun, Danepak marketing manager, commented: “The results of the advertising campaign show that Danepak now ranks amongst the market leaders in the pork sector**, with 50% of pork product users stating that Danepak is their favourite brand – that’s higher than all the major retailers“

The campaign created 122 million viewings of Danepak’s ‘Perfekt Moment’ proposition by females aged 34-54. This resulted in an 18% increase in spontaneous brand awareness amongst this audience, creating significant market penetration for Danepak in its core market sector.

Kate Cox, managing director, Bray Leino commented: “These results show that with the right creative approach and media investment, heritage brands like Danepak that have been relatively dormant, can make their return to the small screen a successful and profitable one.”