Key Information

Delivering great food to Britain and beyond

We’re proud to say, Tulip is one of Britain’s leading food companies, supplying everything from retail to foodservice, wholesale and export markets.

We have become the country’s largest producer of pork products, and also the number one pig farmer and producer of free range and organic pigs in the UK.

Our fully integrated approach boasts industry-leading production systems, allowing us to retain full ownership, accountability and traceability within our supply chain, from the field to the consumer.

Dalehead Foods has been a division of Tulip since 2004, dedicated to supplying Waitrose and is committed to supplying high quality food products from its own pig production division known as BQP. For more information on these divisions, please click the links below.

Tulip - piglets
Tulip - worker
The annual company turnover
People employed across 17 sites based throughout the UK.
Tonnes of product sales a year

Every year we achieve a staggering 380,000 tonnes of product sales, providing an annual turnover reaching £1.1BN. To accomplish this, we employ around 7,000 people across 17 sites throughout the UK. What’s more, our investment record for those sites stands at around £100M in the past five years alone, ensuring we remain at the forefront of innovation and technology.

Our vision is to be the UK’s number one consumer food solutions business, creating nutritious, appetising food for all tastes and meal occasions. That’s why our business model is built around the five pillars of Customer, People, Product, Efficiency and, in everything we do, we are committed to Growing Responsibly.

From this, we have identified eight commitments, which we are all focused on delivering:

Our Commitments


To put our customers at
the heart of all we do


To deliver innovative
consumer solutions


To recognise and
celebrate achievement


To empower our people
to make a difference


To deliver products
we are proud of


To maintain the highest standards of
welfare for livestock under our care


To process better, simpler
and more efficiently


To eliminate waste



Tulip International was established
through a merger of Normeat,
Danepak, Jaka and Tulip.


Danish Crown acquired Tulip International 100%.


Vestjyske Slagterier (VJS) and Danish Crown merged.
Tulip International took over the processing business
of VJS (in Denmark) and Danish Crown.


Tulip Ltd was established as a single
processing company for the UK.
The “old” Tulip International was divided
into Tulip Food Company in Denmark
and Tulip Ltd in the UK.


Tulip Ltd acquired Hygrade Foods Ltd.


Tulip Ltd acquired Flagship Foods
comprising Roach Foods, Dalehead Foods
and Flagship Fresh Meats.


Tulip Food Service became
part of Tulip Ltd.


Tulip Ltd acquired Geo.


Tulip Ltd acquired Parkam Foods,
Tranfoods, Trophy Foods
and Freshway Foods.

Group Structure

Part of a group

Tulip Ltd is proud to be a subsidiary of the Danish Crown group – a global meat processing company and among the largest in its field.

Danish Crown dates back to the 1880s and is owned by a co-operative of 8,000 farmers – ‘Leverandorselskabet Danish Crown AmbA’. The company supplies around 22m pigs and almost a million head of cattle per year, making it the world’s largest pork exporter and Europe’s largest pork processor, with a turnover of approximately £6.3 billion and a workforce of around 26,000 employees.

As divisions of the group, Danish Crown Foods has become Europe’s largest meat processing company and Danish Crown Beef is a significant player in the European beef market.

The Danish Crown group consists of:

Our Board of Directors

Tulip Ltd is headed by a dedicated UK-based Board of Directors who possess a wealth of talent and experience within the food industry.

Chris Terry View Profile

Chris Terry

Chief Financial Officer

Key Responsibilities

Developing and implementing the financial strategy for the business, while tying key performance metrics to that strategy. This also includes, providing concise, accurate, relevant and timely information that enables the business to measure past performance and forecast future success. Plus, developing and monitoring control systems for the business, such that the business assets are properly safeguarded.

Brief Career History

In 2001 I joined Sandicare Packaging Machinery as Finance Director. Five years later I switched companies and became the UK Finance Director for Adams Foods who supply dairy products to the retail, wholesale and foodservice sectors. Then, in 2013, I moved into the world of powdered food products and took a position of Group Finance Director for international group Speciality Powders Holdings, before becoming CFO of Tulip in February 2016.

Favourite dish/meal
A good barbecue with friends.
I enjoy skiing, cycling and the occasional round of golf.
In Current Role Since:
February 2016
Kirsty Wilkins View Profile

Kirsty Wilkins

Group HR Director

Key Responsibilities

Human resources, learning and development, corporate communications, corporate social responsibility, health and safety.

Brief Career History

I started out working for Boots in Nottingham – a diverse role that covered their business centres, Crookes Healthcare and one of the retail arms in the seven years I was there. I left as Regional HR/L&D Manager covering the North of the country. From there I moved to Cornwall to join Ginsters as Head of Personnel, after 10 years service I decided a change was in order and joined Tulip in 2006.

Favourite dish/meal
Good old fashioned roast dinner with lots of people!
Looking after our chickens, walking the dogs and taking in the Cornish air.
In Current Role Since:
March 2006
Steve Broadbent View Profile

Steve Broadbent

Managing Director - Dalehead Foods

Key Responsibilities

Delivery of Dalehead Foods division – the Waitrose-dedicated business within Tulip Ltd. This encompasses the full supply chain, from our Spalding abattoir through three manufacturing centres of excellence, to all aspects of our relationship with our customer. I am also responsible for Tulip Ltd’s relationship with McDonald’s.

Brief Career History

Started as a graduate at Express Dairy and spent 15 years in the industry in a variety of roles. Moved into convenience food market with Geest, then later joined Bakkavor and held a number of general management roles before joining the management board as Managing Director of their Convenience Foods division and also responsible for Bakkavor’s strategic relationship with Waitrose.

Favourite dish/meal
Fresh Cromer crab - but must be eaten in North Norfolk!
Keen cyclist and tennis player. Enjoy watching lots of sport, particularly rugby.
In Current Role Since:
July 2015
Michael Sondergaard View Profile

Michael Sondergaard

Supply Chain Director

Key Responsibilities

Demand planning, production planning, logistics, procurement, customer service, wholesale and export sales.

Brief Career History

Previous to joining Tulip, I spent over 10 years working in sales and export. I started as a Trainee for Vestjyske Slagterier/ Foodane in 1994 and by 2005 I had become Export Manager for Danish Crown Pork. In 2008 I joined Tulip as the Procurement Director for Non Meat & Cans, then moving to Group Procurement Director in March 2011. Two years later I became the Supply Chain Director for Tulip, which is still the position I hold today.

Favourite dish/meal
A plate of traditional Italian food
Spending time with the family, running, cycling and golf.
In Current Role Since:
November 2015
Rob Hoare View Profile

Rob Hoare

Group Commercial and Marketing Director

Key Responsibilities

Responsible for new product development, marketing and sales of Tulip’s products to retailers, foodservice and business to business customers in the UK.

Brief Career History

Joined Tulip Ltd in December 2011 following eight years at Greencore where I was initially Commercial Director of the Food To Go business and later, Group Commercial Director for their UK Convenience business.

Having completed a BSc in Management Sciences and the Senior Executive Programme at the London Business School, I started my career at British Aerospace, but I have spent the last 20 years in various commercial roles in brand and own label food businesses.

Favourite dish/meal
Not sure I can choose just one!
Good food and wine, golf, squash and football - particularly West Ham United!
In Current Role Since:
December 2011
Steve Wood View Profile

Steve Wood

Group Processing Operations Director

Key Responsibilities

My primary objective is to develop and deliver innovative and sustainable operational solutions to our customers and consumers needs within our processing sites.

Through the leadership and development of a set of Industry leading people, facilities and systems, I look to deliver operational excellence in product quality, customer service and value for money. All underpinned by strong values of respect for people, the environment and the communities we work within.

Brief Career History

26 years within operations in food manufacturing, covering multiple sectors of the industry, including dairy, fruit juice and drinks, yoghurts and desserts, sandwiches and salads and meat.

I started my career as Graduate in Unigate Dairies and worked my way through shift leadership, departmental leadership to senior site operational leadership. Since then I have had spells with Uniq, Adelie Foods and 2Sisters all of which within factory leadership.

I have spent the last 11 years of my career in senior multi-site operational leadership roles.

Favourite dish/meal
Monkfish wrapped in bacon and our Slow Cooked ranges from Coalville and Wednesbury - fantastic products.
Rugby (now as a spectator unfortunately), running, camping, walking and the outdoors in general. And, walking around factories - sad, but true!
In Current Role Since:
November 2015
Andrew Saunders View Profile

Andrew Saunders

Agriculture Director

Key Responsibilities

Responsible for BQP, pig production business covering 350 farms in East Anglia, South West and Midlands covering all aspects from grain supply to the abattoir, through to customers.

Responsible for purchasing of all pigs from farms to meet Tulip requirements.

Responsible for lamb procurement in Wales and South West of England slaughtered under contract
Board member of AHDB Pork (formerly BPEX).

Chair of British Meat Processors Association (BMPA) Pigmeat Committee and Member of BMPA Council.

Chair of a Group of 15 suppliers/processors covering all areas of Primary Protein (including beef, pork, lamb, milk, organic milk, duck, broiler chicken, turkey, eggs and fish) reviewing the opportunities for supply chain cooperation and adding value from on farm standards to marketing opportunities.

Member of Danish Crown Pig Supply Group reviewing farm standards, key issues in the supply chains, sourcing strategy and purchasing options.

Brief Career History

Began career in practical pig production after studying at Agriculture College.

Joined ABF and established BQP and then adding abattoir/processing business before the business joined Dalehead Foods in 2000.

Represented the business on BPEX, now AHDB Pork, and British Meat Processors Association (BMPA) with the objective of improving the structure, standing and view of the industry for both pig producers and processors perspective.

Key Achievements

The development of BQP over many years to be seen, with fantastic support from colleagues, into what is seen by others as the Premier Pig Production business in the UK.

Favourite dish/meal
Anything cooked by my wife! - outstanding cook
All forms of sport, classical music, theatre and good food. Supporting son who is a cathedral organist by undertaking the role of registrant - stop pulling and page turning!
In Current Role Since:
January 2007

Our Team

Tulip Ltd have a variety of teams working across the company with a wealth of knowledge and experience. Meet some of the teams here.

1 Commercial


Adrian Blyth

I have worked in the food industry for almost 16 years and enjoy the fast moving pace of the sector.

My role at Tulip sees me dealing with the retailer in an environment that does not stand still and is constantly evolving. This means I’m responsible for ensuring our business is closely align to that of our customers in order to react to their challenges and the changes in environment they face, as well as foresee these by scoping out strategic business plans to give both of our businesses clear direction across all disciplines.

2 Marketing


Kate Charman

In my role I get to work with various teams from across the whole business and I’m involved with some great projects. We have a great team and fantastic facilities producing so many great products, which are enjoyed in people’s homes up and down the country.

I am particularly proud to be running the Danepak brand – from talking to colleagues it’s something that they are proud to be connected with and from talking to consumers it’s a brand that they know and have loved for over 40 years.

3 Site Manager

Site Manager

Debbie Piper

My favourite part of working for Tulip is having a set of values that are focused around the customer and people. In my role, I enjoy leading a team to successfully develop the business and themselves, promoting a culture of openness, encouraging and supporting the teams to challenge the status quo, and working through challenges, learning together and celebrating the success.

I am proud of producing a range of quality products profitably, with a motived and passionate team that promotes the Tulip brand and demonstrates we are a leading food producer in the UK.

4 Technical


Martin Nee

I have been farming with BQP, which is the agricultural arm of Tulip’s Dalehead Foods division, for around 10 years now and I am particularly proud of the fact that, as an organisation, we are at the forefront of promoting high welfare pig keeping.

I am also pleased that the business values input from the farmers it works with. In my role, I feel my experience helps to nurture, encourage and train the next generation of farmers coming into the industry.

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