Key Information

Passion for food, passion for farming

Tulip is proud to be at the fore of the food manufacturing industry, providing a wide range of quality, cost effective and innovative products to the retail and foodservice sectors from our 17 modern, well invested manufacturing facilities located throughout the UK.

Our UK operation consists of four distinct businesses:

Tulip Agriculture – Britain’s number one pig farmer and global leader in higher welfare standards.

Tulip Fresh – The countries number one pig processor and operator of state of the art abattoirs.

Tulip Food Company – The leading supplier of a wide range of quality, innovative and cost effective food products to the UK’s retail and foodservice sectors.

Dalehead Foods – 100% dedicated to supplying Waitrose with quality pork and lamb products.

Our expertise is second to none; we are the country’s largest pig farmer and producer of pork and it is our fully integrated supply chain, affording us complete accountability and traceability from field to fork, combined with our customer focussed approach to business, that truly sets us apart from our competitors.

Highly skilled, dedicated and empowered colleagues.
Our annual turnover exceeds.
Modern, well invested production facilities across the UK
Supplying all the leading retail and foodservice businesses.

Group Structure

Part of a group

Tulip Ltd is proud to be a subsidiary of the Danish Crown group – a global meat processing company and among the largest in its field.

Danish Crown dates back to the 1880s and is owned by a co-operative of 8,000 farmers – ‘Leverandorselskabet Danish Crown AmbA’. The company supplies around 22m pigs and almost a million head of cattle per year, making it the world’s largest pork exporter and Europe’s largest pork processor, with a turnover of approximately £6.3 billion and a workforce of around 26,000 employees.

As divisions of the group, Danish Crown Foods has become Europe’s largest meat processing company and Danish Crown Beef is a significant player in the European beef market.

Executive Team

Tulip now has a strong & experienced team to lead Tulip’s recovery and return to the #1 position in UK Pork.

Andrew Cracknell View Profile

Andrew Cracknell

Andrew Cracknell, Tulip Ltd & CEO, Danish Crown

Brief Career History

Andrew started his career with the ABP Food Group more than 25 years ago. Having worked in both the Fresh and Frozen Divisions, he was appointed Commercial Director in 2009 and became a member of the board. In 2014, he joined Noble Foods as CEO and in 2016 he took up the position of Managing Director of the Red Meat Division within 2 Sisters Food Group.

Rachel Baldwin View Profile

Rachel Baldwin

Group HR Director

Brief Career History

HR Director Rachel Baldwin, Joining October 1, 2017. Formerly Arriva & Dairy Crest HR Director.

Jose Peralta View Profile

Jose Peralta

Tulip Food Company MD

Brief Career History

Tulip Food Company MD, Jose Peralta – 15 years running Red Meat business of 2 Sisters/Vion/Grampian (October 2016)

Andrew Saunders View Profile

Andrew Saunders

Agriculture MD

Brief Career History

BQP (Agriculture) MD, Andrew Saunders – 35 years in the business. Co-founder of Waitrose-BQP Dalehead integrated pork supply chain (farm to fork), Director, AHDB Pork, Chairman Waitrose Agriculture Group

In Current Role Since:
January 2007
Tommy Bro Moelgaard View Profile

Tommy Bro Moelgaard

Chief Financial Officer / VP

Brief Career History

Tommy joins Tulip Ltd with more than 25 years of experience in senior finance roles at AP Moller-Maersk, most recently as Global Chief Financial Officer for their logistic business in Damco, where he was a member of the core executive team and, previously, Vice President / Head of Corporate Finance at APM Terminals (APMT) within the AP Moller-Maersk Group.



Tulip International was established
through a merger of Normeat,
Danepak, Jaka and Tulip.


Danish Crown acquired Tulip International 100%.


Vestjyske Slagterier (VJS) and Danish Crown merged.
Tulip International took over the processing business
of VJS (in Denmark) and Danish Crown.


Tulip Ltd was established as a single
processing company for the UK.
The “old” Tulip International was divided
into Tulip Food Company in Denmark
and Tulip Ltd in the UK.


Tulip Ltd acquired Hygrade Foods Ltd.


Tulip Ltd acquired Flagship Foods
comprising Roach Foods, Dalehead Foods
and Flagship Fresh Meats.


Tulip Food Service became
part of Tulip Ltd.


Tulip Ltd acquired Geo.


Tulip Ltd acquired Parkam Foods,
Tranfoods, Trophy Foods
and Freshway Foods.

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